2016年第24屆國際博物館協會（International Council of Museums，ICOM）三年大會於 藝術時尚之都米蘭舉行，充分傳達大會主題文化地景與博物館的結合。 由七頂創意擔任臺灣博物館群的形象館策展及執行，展位設計緊扣大會主題，以滿滿的綠意代表蓬勃生命力， 在強健高山聳立與遍布茶園的土地上，積蓄的是豐沛的文化力，正等待展現其獨特風采。
此設定強調臺灣各類型的博物館與文化地景，以寶島生靈、海洋精神、連結南島、歷史人文、深耕在地、多元信仰及寶島之美等7大主題列舉部分代表館所，並以多媒體影音裝置播放不同館所的特色，表達臺灣充滿豐富而獨特的文化能量，宛如一座活生生的博物館。
臺灣展區在本次ICOM大會上表現亮眼，展區的視覺設計與擺設充份表現出臺灣獨特的文化、豐沛蓬勃的生命力以及多元的博物館類型，舉辦的兩場講座講述臺灣文化，以及一場迎賓茶會，讓參觀者不只看到臺灣的各類型博物館，也能實際接觸臺灣的獨特文化，更進一步的瞭解臺灣的人文思想。
The Taiwan Museums took part in the 2016 ICOM Milano, 24th General Conference. Seven Apex team not only design the visual and concept of the Taiwan Pavilion, but also organize and carry out the in-booth events.
The theme for the Taiwan Pavilion is “Taiwan – A Living Museum”, highlighting the seven themes that embrace the Taiwanese museums culture, which are “Lives on The Island: Natural History of Taiwan”, “The Spirit of Seafaring People: The Oceanic Culture and Knowledge of Taiwan”, “Prehistoric Taiwan: The Aborigines with Austronesians Origin”, “History and Humanities: Development of the Island,” “Conservation of Inheritance: Local Cultural Spaces and Eco-museums of Taiwan”, “Harmony of Different Beliefs: The Co-existence of Diversified religions”, “Beauty of the Island: Art and Aesthetics of Taiwan”.
The rich and distinctive museum collections that emphasize the diversity of Taiwan museum community and the unique museum architectures together showcase the pervasiveness of the cultural landscape in Taiwan, as well as its most captivating aspects in culture.